MARKETING SALES NETWORK
Your Revenue Advisory Collective
You will receive a collective of fractional revenue leaders who close the gap between what marketing creates and what sales closes — for good.
THE PROBLEM WE SOLVE
The Gap Between Marketing and Sales Is Costing You More Than You Realize
Most growing companies have the same invisible problem.
Marketing is producing content, running campaigns, and generating activity. Sales is making calls, attending events, and chasing pipeline. Leadership is watching the budget and wondering why revenue isn't growing faster.
Nobody is looking at the space between those two teams. And that space — the gap between what marketing creates and what sales actually uses — is exactly where your revenue is disappearing.
It shows up in trade show leads that never get followed up. In CRM workflows nobody follows. In sales reps who go off-script because they don't trust what marketing produced. In marketing budgets that cannot be tied to a single closed deal.
That gap has a name. We call it lost revenue. And closing it is the only thing we do.
WHY WE CAME TOGETHER
We Got Tired of Watching Companies Hire Half a Solution
Christine comes from marketing. Daryn comes from sales. Between us we have sat on both sides of every conference table where marketing and sales argue about why the pipeline isn't converting from marketing to sales.
We have seen the gap from every angle. We have spent decades individually building the frameworks, track records, and tools to close it. And when we started working together, something became clear immediately — our clients got better results when we were both in the room.
Not because we agreed on everything. Because we didn't.
Christine builds the system that generates demand and qualifies the leads. Daryn builds the system that converts it. When those two systems are designed together from the start, the gap disappears.
That is why we built this collective. Not to be a bigger agency. To be a more complete solution.
Together we cover every dimension of the revenue ecosystem — marketing strategy, sales team training, go-to-market execution, revenue operations, channel alignment, organizational leadership, and the research-backed assessment tools that take the guesswork out of hiring and developing sales talent.
Most consultants solve one piece of the puzzle. We close the whole gap.
One Conversation. The Right Fit. Real Results.
We know what it feels like to hire a consultant who hands you a strategy document and disappears. We know what it feels like to pay an agency for deliverables that never connect to revenue. We built Marketing Sales Network specifically to be different from both of those experiences.
Here is what working with us actually looks like:
Step 1 — One Conversation You tell us where your biggest revenue challenge is. We listen — really listen — and ask the questions that get to the root of what is actually broken. No pitch. No pressure. Just an honest assessment of where the gap is.
Step 2 — The Right Fit We match you with the collective member or combination of members who are best suited for your specific challenge. Not whoever is available. The right person for your situation.
Step 3 — Clear Scope Before any work begins we agree in writing on what we are doing, who is responsible for what, and what success looks like. No surprises. No scope creep. No ambiguity.
Step 4 — We Embed and Execute We do not advise from a distance. We get inside your business, work alongside your team, and build the systems, content, training, and alignment your organization needs to close the gap.
Step 5 — We Measure Everything Every engagement produces dashboards. Every campaign is tracked. Every result is reported. You always know exactly what your investment is producing.
Step 6 — We Build for Independence The goal is never dependency. We build systems your team can run, train your people to own the process, and step back when the work is done — leaving infrastructure that keeps producing long after we are gone.
WHAT WE COVER TOGETHER
Every Dimension of the Revenue Gap — Covered
Marketing Strategy & Brand Positioning What you say, who you say it to, and how you get in front of the right people at the right time.
Go-to-Market Execution Campaigns, content, outreach, digital advertising, email marketing, SEO, and the measurement systems that track all of it.
Sales Team Training & Coaching Building the skills, habits, and mindset that turn a sales team into a consistent revenue engine.
Sales Organization Transformation Rebuilding pipelines, restructuring teams, and integrating operational frameworks that scale with your business.
Revenue Operations & Systems CRM design, pipeline architecture, measurement dashboards, and the accountability structures that keep everything running.
Channel & Dealer Network Alignment Corporate marketing that actually works at the ground level where your dealers, distributors, and resellers sell.
Fractional CMO & COO Leadership C-suite strategy and operational leadership without the full-time cost — embedded, immediate, and results-focused.
Research-Backed Sales Assessments SalesIndex tools that identify individual and team strengths, close skill gaps, and take the guesswork out of hiring and developing sales talent.
WHO WE SERVE
Built for Organizations Ready to Stop Guessing and Start Closing
B2B Companies at the $1M to $5M+ Revenue Level You have outgrown basic marketing and basic sales training. You are not ready for a full-time CMO and VP of Sales. You need senior-level expertise that steps in fast, produces results, and does not require a six-month onboarding process.
Enterprise Sales Teams & Corporate Organizations Marketing and sales operating as separate departments with separate goals and no shared system connecting them. We align both sides around a single revenue strategy — and keep them aligned.
Dealer Networks, Distributors & Resellers If your revenue depends on channel partners, your marketing has to work at ground level. We know that model from the inside and we build for it.
Organizations Building or Rebuilding Their Sales Team Whether you are hiring your first sales rep or rebuilding a team that is not performing, we bring the strategy, the assessments, and the training to get it right from the start.
Mission-Driven Nonprofits Capital campaigns, fundraising infrastructure, community outreach at scale, and donor cultivation systems for organizations that need their mission to reach more people.
Want a free strategy conversation?
We understand that this is may be a new experience so we want to make sure you know us and our capabilities. We are happy to talk with you and learn more about your goals and how we can help you.