The Strategy and Systems Behind Growing Revenue. The Training For Keeping It That Way.
Built for companies with 50 to 500 employees and $1M to $10M in revenue.
You're leading a team, whether that's as CEO, VP of Sales, VP of Marketing, or COO, and it isn't hitting the revenue numbers it should. You have real budget, real people, and real customers. What you don't have is marketing and sales working as one system. We're the collective of fractional marketing and sales leaders built to close that gap.
THE PROBLEM WE SOLVE
Your Marketing and Sales Aren't Working as One System, and It's Costing You Revenue
If you're running a company with 50 to 500 employees and $1M to $10M in revenue, you already know this feeling: one or two people are handling marketing, one or two are handling sales, and no one owns the space between them.
Marketing is producing content, running campaigns, and generating activity. Sales is making calls, attending events, and chasing pipeline. Leadership is watching the budget and wondering why revenue isn't growing faster.
Nobody is looking at the gap between those two teams. And that gap, between what marketing creates and what sales actually uses, is exactly where your revenue is disappearing.
It shows up in leads that never get followed up. In a CRM nobody actually uses. In a sales team that goes off-script because they don't trust what marketing handed them. In a marketing budget that can't be tied to a single closed deal.
That gap has a name. We call it lost revenue. And closing it, for companies exactly your size, is the only thing we do.
WHY WE CAME TOGETHER
We've Each Spent Our Careers Learning How to Turn Activity Into Revenue
Daryn, Sales Coach and Business Owner. Daryn started as a golf instructor and became an entrepreneur, building an indoor golf business from one location into three franchise sites and $5M in revenue over seven years. That experience became fourteen years of sales training, developing executives and revenue leaders in organizations from startups to $100M+. As COO of a multi-million-dollar logistics company, he restructured operations, rebuilt the business development pipeline, and personally coached 50 executives and teams to an average 30 to 40% sales growth. Today he brings that same systems-first approach to hiring, training, and coaching sales teams, using SalesIndex and the relationship-first selling philosophy behind Selling from the Heart.
Read Daryn's full story → https://www.marketingsalesnetwork.com/daryn-lawson
Jim, Sales Coach and Business Owner. Over 30 years leading enterprise tech sales teams taught Jim what it actually takes to hit a number consistently, then keep hitting it. Now, as a fractional sales leader, he does the daily work that used to fall on the CEO: training reps, building the dashboards and activity tracking that move revenue, and developing the leadership underneath him so results outlast any one person in the room. Read Jim's full story → https://www.marketingsalesnetwork.com/jim-ghormley
Christine, Building the Bridge. Christine spent her career on the marketing side of the same argument, and built The Revenue Bridge™, a system that turns marketing activity into tracked, attributable revenue instead of overhead. It's the idea that ties all three of us together: Daryn, Jim, and Christine each spent decades building and running our own businesses, training people, and creating the systems behind real revenue growth. Together, we're teaching companies, and eventually the market itself, that marketing and sales aren't two departments arguing over the same pipeline. They're one unit. That's Marketing Sales Network. Read Christine’s full story → https://www.marketingsalesnetwork.com/christine-morse
One Conversation. The Right Fit. Real Results.
We know what it feels like to hire a consultant who hands you a strategy document and disappears. We know what it feels like to pay an agency for deliverables that never connect to revenue. We built Marketing Sales Network specifically to be different from both of those experiences.
Here is what working with us actually looks like:
Step 1, One Conversation. You tell us where your biggest revenue challenge is. We listen, really listen, and ask the questions that get to the root of what is actually broken. No pitch. No pressure. Just an honest assessment of where the gap is.
Step 2, The Right Fit. We match you with the collective member or combination of members best suited for your specific challenge. Not whoever is available. The right person for your situation.
Step 3, Clear Scope. Before any work begins we agree in writing on what we are doing, who is responsible for what, and what success looks like. No surprises. No scope creep. No ambiguity.
Step 4, We Embed and Execute. We do not advise from a distance. We get inside your business, work alongside your team, and build the systems, content, training, and alignment your organization needs to close the gap.
Step 5, We Measure Everything. Every engagement produces dashboards. Every campaign is tracked. Every result is reported. You always know exactly what your investment is producing.
Step 6, We Build for Independence. The goal is never dependency. We build systems your team can run, train your people to own the process, and step back when the work is done, leaving infrastructure that keeps producing long after we are gone.
WHAT WE COVER TOGETHER
Every Dimension of the Revenue Gap — Covered
Marketing Strategy & Brand Positioning What you say, who you say it to, and how you get in front of the right people at the right time.
Go-to-Market Execution Campaigns, content, outreach, digital advertising, email marketing, SEO, and the measurement systems that track all of it.
Sales Team Training & Coaching Building the skills, habits, and mindset that turn a sales team into a consistent revenue engine.
Sales Organization Transformation Rebuilding pipelines, restructuring teams, and integrating operational frameworks that scale with your business.
Revenue Operations & Systems CRM design, pipeline architecture, measurement dashboards, and the accountability structures that keep everything running.
Channel & Dealer Network Alignment Corporate marketing that actually works at the ground level where your dealers, distributors, and resellers sell.
Fractional CMO & COO Leadership C-suite strategy and operational leadership without the full-time cost — embedded, immediate, and results-focused.
Research-Backed Sales Assessments SalesIndex tools that identify individual and team strengths, close skill gaps, and take the guesswork out of hiring and developing sales talent.
One Path, Every Industry
Built for the 50 to 500 Employee, $1M to $10M Company
You're leading a team, as CEO, VP of Sales, VP of Marketing, or COO, and it isn't hitting the revenue numbers it should. You have real budget and real people. What you don't have is one system making sure what marketing creates is what sales actually uses to close.
We work with manufacturing companies, professional services and CPA firms, coaches and consultants, dealer and distributor networks, technology companies, and mission-driven nonprofits, among others. Every industry we work in sounds different on the surface. Underneath, closing the gap between marketing and sales requires the same pathway, no matter what you sell or who you sell it to.
We build the processes, the systems, and the training your team needs to run it. You know your organization's language, your customers, and what actually resonates in your industry, no one knows that better than you, you're the heartbeat of your business. We come alongside your team and build the framework around that expertise, so your people can run it according to plan for years to come. And if something needs adjusting down the road, we're one step away, not gone the day the engagement ends.
Want a free strategy conversation?
We understand that this is may be a new experience so we want to make sure you know us and our capabilities. We are happy to talk with you and learn more about your goals and how we can help you.